
Thursday Sep 11, 2025
SoWhoCaresAnyway E27 The Penalty of Ignorance
What happens when knowledge is out there, but inaccessible, unshared, or simply not embedded where it matters most?
In this episode, I am joined by Sue Lacey Bryant, former Chief Knowledge Officer for the NHS in England and Visiting Professor at Manchester Metropolitan University. From childhood stories of missed bus routes to national strategy on knowledge mobilisation, Sue reflects on the emotional, ethical, and systemic costs of not knowing, and what it takes to turn information into action.
Together, they explore how knowledge mobilisation can move from theory to practice: through relationships, workflow design, and tools that make learning stick. They unpack Sue’s ABCD framework (Apply, Build, Continue, Drive), her six-stage mobilisation model, and the roles needed to make knowledge flow, from curators and brokers to adopters and managers.
From commissioning handbooks to clinical decision support, this conversation opens up the real work of embedding knowledge: not just publishing it, but making it usable, trusted, and sustained. Whether you’re leading change, working in care, or trying to bridge the gap between research and reality, there’s something here for you.
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